How to Make a Professional Video Ad Without a Camera or Microphone

Creating professional video ads doesn’t have to require expensive cameras, lighting, or audio equipment. With the right tools and a bit of creativity, you can produce stunning videos using only AI and stock assets. In this guide, I’ll show you how I created a promo video for my latest Final Cut Pro plugin without using any physical equipment. If you would rather watch than read, we also made a video on this topic.

 
 

Step 1: Start with a Script

Every great video begins with a solid script or outline. You can write it yourself, or use AI tools like ChatGPT to generate a draft. To get high-quality results from ChatGPT, provide detailed prompts. For my project, I asked it to write a 30-second ad script for my Final Cut Pro plugin. My complete prompt is below

 
 

Step 2: Generate a Voiceover with AI

Instead of recording a voiceover, I used Artlist’s AI Voiceover tool. It offers a variety of realistic voice options that can be customized by gender, tone, accent, and emotion. After pasting in my script, I generated a professional-quality voiceover and made a few tweaks to ensure it sounded natural.

Step 3: Select the Perfect Music Track

Music sets the tone for your video. Artlist is my go-to source for high-quality music tracks. By filtering for themes like “commercial,” “rock,” and moods like “uplifting” or “powerful,” I found the perfect track. I also downloaded a few backups to give myself options during editing.

Step 4: Edit in Final Cut Pro

With my voiceover and music ready, I imported everything into Final Cut Pro. Here’s a breakdown of how I built the video:

• Syncing Audio: I aligned the voiceover with key moments in the music track, letting the music drive the pacing.

• Using Stock Footage: For visuals, I used stock clips from Artlist that matched the script’s tone, like shots of people working on computers or expressing satisfaction.

• Animated Elements: I added animated backgrounds and product images, using Final Cut Pro’s built-in tools and third-party plugins for transitions.

Step 5: Enhance with Plugins and Effects

One standout moment was introducing the product with a glitch transition. Most transitions in Final Cut Pro don’t work well for layered elements, but a custom glitch transition pack from Final Cut Bro solved the issue. Adjusting settings like masking and disabling unnecessary layers ensured a seamless effect.

For added polish, I used MotionVFX’s mTuber 4 presets to add camera moves to static screenshots and screen recordings. This transformed dull visuals into dynamic, engaging moments.

Step 6: Add Final Touches

To make the ad feel complete, I incorporated the following elements:

  • Company Branding: I added a pre-built animated logo intro to save time.

  • Sound Effects: Artlist provided subtle sound effects to enhance transitions and actions on screen.

  • Custom Music Ending: Instead of abruptly cutting the music, I used a hold frame and reverb effect to create a smooth fade-out.

The Final Result

With no camera, no microphone, and no physical equipment, I created a polished, professional video ad. By leveraging AI, stock media, and smart editing tools, anyone can create stunning videos—even without a full production setup.

With these tools and tips, you can create your own professional videos without breaking the bank. Have questions or tips of your own? Drop them in the comments below!

Serge M